Enhancing Kraus USA’s Digital Presence through Strategic SEO Optimization
Industry: E-Commers
Kraus USA is a leading provider of innovative kitchen and bathroom fixtures known for their high-quality products and cutting-edge designs. They offer a wide range of sinks, faucets, and accessories that combine functionality with style to enhance any home.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Chalange
Kraus USA, a leading provider of kitchen and bathroom fixtures, faced significant challenges in achieving optimal search engine visibility. Despite their robust product offerings and strong brand presence, the company struggled with poor search engine rankings. This lack of visibility was a major concern, as it directly impacted their ability to attract organic traffic and reach potential customers. The primary issues identified were numerous SEO-related errors and outdated practices that hindered their online performance.
In addition to these challenges, Kraus USA’s website was plagued with various technical issues that further compounded their SEO problems. SEMRush audits revealed a plethora of errors, including broken links, duplicate content, and improper meta tags. These errors not only affected the website’s search engine rankings but also hampered user experience. Kraus USA needed a comprehensive and strategic approach to resolve these issues and improve their overall digital presence.
What did
Zenix Technology do
- SEO Audit and Error Resolution: Conducted a comprehensive SEO audit using SEMRush to identify and resolve critical errors, including broken links, duplicate content, and meta tag issues.
- On-Page SEO Optimization: Improved on-page SEO by optimizing title tags, meta descriptions, headers, and keyword usage across the website.
- Content Enhancement: Enhanced existing content for better readability and keyword density, and created new, high-quality content tailored to target audience interests and search intent.
- Technical SEO Improvements: Addressed technical SEO aspects such as site speed, mobile responsiveness, and structured data implementation to improve overall site performance.
- Link Building: Implemented a strategic link-building campaign to increase the number of high-quality backlinks, improving domain authority and search engine ranking.
- Ongoing Monitoring and Reporting: Set up ongoing monitoring and reporting mechanisms to track performance, making necessary adjustments based on real-time data and evolving SEO trends.
The Results
- Error Reduction: Successfully resolved 95% of the SEMRush errors, leading to a more robust and error-free website.
- Improved Rankings: Achieved significant improvements in search engine rankings for primary keywords, with several keywords reaching the first page of Google search results.
- Increased Organic Traffic: Witnessed a 45% increase in organic traffic within six months of implementing the SEO strategies.
- Better User Engagement: Improved user engagement metrics, including a 30% increase in average session duration and a 20% decrease in bounce rate.
- Higher Conversion Rates: Enhanced site usability and content relevance contributed to a 25% increase in conversion rates.
